Reports and dashboard module

Track sales and profitability from the dashboard and reports

Sales, operations and finance teams and managers use dashboards suited to their roles, and each user picks their widgets and arranges them by drag and drop. In the report center, you review sales, profitability and agent reports with period comparison. Site analytics appears in the panel without depending on Google.

27 widgets, role-based dashboards Sales pace and forecast Site analytics independent of Google
Dashboard: daily sales and collection widgets, sales chart and revenue by agentReal screensDashboard: daily sales and collection widgets, sales chart and revenue by agent
Features

Highlights of the Reports and Dashboard module

01Dashboard and widgets

27 widgets for sales, operations, finance and the call center; drag-and-drop layout, comparison period and role-based widget access. Every user can create more than one dashboard and switch between them; the number of dashboards per user depends on the plan: Starter 1, Standard and Professional 3, Premium 5, Enterprise unlimited.

02Sales report

5 product tabs; breakdown by sales source (online, agent, panel) and market; more than 30 sort options; profit, net profit and profitability columns; Excel and PDF export.

03Sales analysis

Period comparison and 8 charts; the sales date axis can be set to booking, payment or check-in date.

04Agent scorecard

Sales, conversion and cancellations by agent; team comparison.

05Sales pace and forecast

The accumulation curve of confirmed bookings is compared with the same period last year, so you can see early on where the season is heading.

06Customer and profitability analytics

Repeat customer rate, customer value and demographics; net profit, margin distribution and product scorecard.

07Cancellations and refunds

Refund report by cancellation reason and by staff member; member coupon and gift card report.

08Site analytics

Live visitors, product and category performance, sales funnel, traffic sources and UTM; your own IP addresses can be excluded. Data is collected without depending on Google Analytics.

Daily use

Step-by-step workflow

Open your dashboard

In the widgets you choose for your role, see yesterday’s sales, pending property confirmations and missed calls.

Dig deeper

Open the sales analysis, agent scorecard or pace report from the report center.

Share

Choose the columns you want with the column manager, and share the report as Excel or PDF.

Pace & Forecast
Pace & Forecast: a sales accumulation curve aligned with the same period last year
Site analytics
Site analytics: the sales funnel from listing to confirmation and conversion rates on the booking website
Plan coverage

Reports and Dashboard by plan

StarterSales report
Standard+ Sales analysis
ProfessionalCorporate analytics, full site analytics
PremiumFull
EnterpriseFull

Items marked as add-ons can be added separately to lower plans; add-ons are billed monthly. You can find the plan comparison and add-on prices on the pricing page.

Integrations this module uses

Frequently asked questions about Reports and Dashboard

Does every user see the same dashboard?
No. Dashboards are role- and user-based; sales, operations and finance teams see different widgets. Widget access is limited by permissions.
Where do the profit figures come from?
Booking cost, supplier net price, commissions and expenses are calculated as net profit and profitability in the sales report.
Which plan includes it?
Sales report, dashboard and basic site analytics on all plans; sales analysis from the Standard plan; agent scorecard, pace and forecast, customer analytics and full site analytics from the Professional plan upward. The number of dashboards per user is 1 on Starter, 3 on Standard and Professional, 5 on Premium and unlimited on Enterprise.