Management software for travel agencies and tour operatorsTravel agency software

Your entire agency on one platform, in an installation dedicated to you

From hotel, tour, flight and transfer sales to the call center, WhatsApp messages and accounting, every task moves through TourMAX in a single flow. You work in a dedicated installation that is never shared with another agency.Hotel, tour, flight and transfer sales, call center, WhatsApp and accounting on one platform, in an installation dedicated to you.

or request a callback, and we will talk through your needs by phone in five minutes.

30-day unconditional refund A dedicated environment Official WhatsApp Business API
Real screens · demo data
TourMAX home screen: dashboard widgets and the customer card opened by an incoming call notification TourMAX Social Inbox: WhatsApp, Instagram and Messenger chats with the hotel offer panel TourMAX new hotel booking screen TourMAX price comparison screen: your own price and prices from 9 channels side by side TourMAX booking website: agency portal with language and currency selectors
400 million TRY+

in bookings processed through TourMAXtotal across all customer installations

65 thousand+

booking recordsincluding migrated archives

31 modules

More than 320 features3 core components, one platform

80+ integrations

5 languages · 17 currenciesin every plan

Brands we have grown with

If these sound familiar at your agency, you are not alone

“The same customer calls on the phone, writes on WhatsApp and books on the website. Every time, the agent has to start from scratch.”

TourMAX: Calls, WhatsApp messages and web requests come together on the same customer card. When the phone rings, the card opens automatically, and your agent picks up exactly where the customer left off.

“Who replied to the customer on WhatsApp, was the offer sent, was the payment collected? By evening, nobody knows.”

TourMAX: WhatsApp, Instagram and Messenger messages are assigned to agents in one inbox. Offers, payment links and vouchers go out from the same chat, and every step is recorded on the customer card.

“The tour fills up, but the real work starts afterwards. Seat, hotel, transfer, payment and field lists are prepared one by one, and the team spends hours pulling files together.”

TourMAX: Accommodation, transfer, payment and revenue-cost lists come ready-made. Seats are assigned by drag and drop, and outputs can be exported to Excel and PDF or printed directly when needed.

“Competitor sites are checked one by one for every hotel. Dates, number of guests and room type are entered by hand, and the price check starts all over again every day.”

TourMAX: You pick the hotel and dates; your own price is listed first, with prices from 9 channels side by side. Prices and allotments on your channels update automatically.

TourMAX takes over the repetitive work, so your team spends its time on sales and guests instead of pulling files together.

31 modules · 320+ features

A module for every part of your agency, all on the same data

Modules are not separate boxes. A request from the booking website moves through the customer card, booking, payment, operations, invoicing and reports on the same record.

Booking and Sales

Sell hotels, tours, flights and transfers in one flow, with vouchers in the customer's language.

All plans

Call Center

PBX inside the CRM: the card opens when the phone rings; wallboard and call recording playback are built in.

Premium · add-on for Professional

Social Inbox

WhatsApp, Instagram and Messenger in one inbox; send offers and payment links right from the chat.

New · Premium

Marketing

RFM segments, campaign wizard, İYS sync and conversion funnel.

Premium

Customer Management

Calls, messages, bookings and payments on one customer card; automatic segmentation.

All plans

Accounting and Finance

One flow from collections to e-invoicing and tax returns; current accounts, bank and POS routing.

From Starter upward

Reports and Dashboard

27 widgets, role-based panels, sales analysis, pace & forecast, site analytics.

All plans

Property Management

Contracts, allotments, availability calendar, child matrix and competitor prices on one card.

All plans

Tour Management

New Price & Date screen, departure wizard, seat layout and operations report.

New screen · All plans

Flights, Transfers and Packages

Live flight search, automatic ticketing, transfer rates and dynamic packages.

Premium · add-on

Booking Website

A booking website in 5 languages and 17 currencies, without writing code; theme gallery and online payment.

All plans

SEO and AI

12-tab SEO manager, bulk AI meta tags, translation into 5 languages and blog generation.

AI translation in every plan

B2B Sales Channels

Sub-agency portal, property extranet and Partner API; commissions and reconciliation.

Professional

Human Resources

Shifts, leave queue, timesheets and performance reviews in the same panel.

Premium 31 modules More than 320 features, 3 core components, one customer card Explore all modules
The TourMAX difference

Tools that others sell as separate software are included in your TourMAX plan

You do not pay separate subscriptions for a call center, social inbox, flight and package sales, marketing automation or price comparison. Seven differences, each shown on a real screen.

TourMAX call center wallboard screen: agent statuses and queue counters
1 Call center

A call center built into your agency software, not a separate tool

When the phone rings, the customer card opens; no call is lost.

  • Ready-made connections to Güven Telekom, NetGSM and Tescom PBX systems; 7 queue strategies
  • Wallboard: monitor agents live, listen in, whisper and join calls
  • Automatic callback for missed calls, line statistics and break rules
Call center module →Included in Premium · add-on for Professional
TourMAX Social Inbox: chat list, open chat and hotel offer panel
2 Social Inbox

WhatsApp, Instagram and Messenger in one inbox, from chat to booking

The agent who answers the message sends offers, payment links and vouchers from the same screen.

  • Official Meta WhatsApp Business API; message fees come straight from Meta, with no intermediaries and no markup
  • Team routing, take over / transfer / assign, and response time targets
  • Instagram and Facebook comments in the same inbox too (Meta app review in progress)
Social Inbox →Included in Premium · add-on for Professional
TourMAX dynamic package search result: hotel, flight and transfer on one card
3 Flights, transfers and packages

Hotels, tours, flights, transfers and dynamic packages in the same basket

The customer gets hotel + flight + transfer in a single booking, and the ticket is issued automatically after payment.

  • Live multi-airline search, smart filters and fare options
  • Automatic ticketing, e-tickets and manual ticket entry
  • A “hotel + flight + transfer” toggle on the booking website; transfer rate catalog
Flights, transfers and packages →Included in Premium · add-on for Standard and Professional
TourMAX campaign wizard: audience selection, control group and WhatsApp template
4 Marketing

Built-in marketing automation and consent management

It segments your customer data, sends rule-based WhatsApp campaigns and measures conversions.

  • RFM segments, data preparation workshop and demand heat map
  • Campaign wizard, control groups, sending caps and conversion funnel
  • İYS sync, consent evidence ledger and one-click unsubscribe
Marketing module →Premium
TourMAX invoice list: profitability column and e-invoice status
5 Accounting

Not just accounting, but agency accounting

One flow from booking to invoice, from property payments to tax returns.

  • Three e-invoice providers and XRechnung for Germany
  • Tax return center, control reports and current account aging
  • POS routing and netting; property payment plans; invoice list with a profitability column
Accounting and finance →Tiered from Starter upward
TourMAX price comparison: your own price at the top, prices from 9 channels side by side
6 Competitor price comparison

See competitor prices on your own screen and set your prices accordingly

Pick the hotel and dates; your own price is at the top, with prices from 9 channels next to it.

  • Property matching with verification stamps; regular monitoring with a daily quota
  • Query by property, dates and number of guests; results are saved on the property card
  • When a competitor's price drops, you see the difference at a glance
Property management →Included in Premium · add-on for Professional
TourMAX admin panel with German interface and EUR view
7 Languages and currencies

Panel, website and documents in 5 languages; prices in 17 currencies

International guests get vouchers in their own language and prices in their own currency.

  • Turkish, English, German, French and Russian: panel, booking website, vouchers, contracts and WhatsApp templates
  • CBRT and ECB exchange rates, EUR ledger, international invoicing
  • Market and nationality pricing (from Professional upward)
Booking website →In every plan
Dashboard and reports

A dashboard for every user, a report for every decision

Sales, operations, finance and management look at the same system through different screens. Users add widgets, arrange them by drag and drop, and switch between sales, operations, finance and call center panels with one click. The numbers are always at hand.

Role-based dashboard TourMAX role-based dashboard: sales, operations and finance widgets

Ready-made widgets you can add to your dashboard

27 ready-made widgets for sales, operations, finance and the call center. Each user builds their own panel and compares periods; the strip below shows a few examples.

27 ready-made widgets 3 role- and user-based panels Drag-and-drop layout Period comparison
Financial MetricsTrack revenue, collections and callback requests.
Sales ChartSee your sales trend by date.
Daily SnapshotA summary of rooms, pax, revenue, confirmations and profit.
Latest SalesFollow the latest sales of the day in real time.
Revenue / CollectionsTrack the balance between revenue and collections in a chart.
Sales AgentsSee performance by agent and channel.
My AppointmentsNever miss today's or upcoming appointments.
My Sales PerformanceA monthly summary of sales, revenue, collections and profit.
Today's SalesSee today's sales and their key details.
Callback RequestsKeep track of pending callback requests.
Sales / Confirmed / CanceledSee how your sales break down into confirmations and cancellations.
Pending InvoicesTrack invoices waiting to be issued.
Payment ReminderSee upcoming and overdue payments.
Booking RequestsMonitor portal requests and incomplete bookings.
Payment TrackingQuickly manage payments awaiting approval.
Booking DistributionSee your best-selling properties and tours.
Sales FunnelTrack your sales funnel from view to payment.
Payment Type DistributionSee how payments are split across channels in the period.
Hourly / Daily ActivityMonitor sales and payment activity over time.
Most Active UsersSee your most active users and their time online.
Line StatisticsMonitor answered and missed calls and call duration.
Break StatisticsTrack current breaks, average break time and limit overruns.
Live VisitorsSee visitors on your booking website and where they come from, in real time.

Reports and site analytics: back every decision with numbers

The dashboard shows what is happening now; reports read the whole period. TourMAX has three report families, and all of them export to Excel and PDF.

Sales reports and profitability

Sales report with profit, net profit and profitability columns; sales analysis with 8 charts; agent scorecards; cancellation and refund reports; report center.

Pace & forecast and management summary

Sales pace compared with last year and season forecast; customer analytics; management summary with period comparison.

Site analytics, independent of Google

Live visitors, product and category performance, sales funnel, traffic sources and UTM; your booking website's data in your own panel.

Reports and dashboard module

Dashboard and sales report in every plan; corporate analytics and full site analytics from Professional upward.

Infrastructure and data assurance

Not a shared system, but an environment dedicated to you

Most agency software runs all of its customers on a single shared system; one customer's heavy load slows everyone else down. In TourMAX, every agency runs in an isolated environment with its own database, dedicated resources and limits. Your data never sits in the same table as other agencies', and your performance never depends on someone else's traffic.

Your data is protected in three separate locations, independently of each other. Your booking, customer and account data is backed up every hour. Backups are kept on an independent backup server in Turkey, separate from the main server; a copy is also sent every day to another independent data center. Even if something happens to the main server or the data center it lives in, your data stays safe elsewhere.

  • Hourly backups
  • Independent backup server in Turkey
  • Daily copy to a separate data center
  • Minute-level point-in-time recovery for up to 7 days
  • Your data is yours, export it whenever you like
Separate database, separate installation An installation that belongs only to you, running on your own domain or subdomain; your data never sits in the same table as another agency's.
Resources dedicated to you CPU, memory and disk limits are specific to your account; another agency's traffic never slows you down.
Backups in three separate locations Hourly backups; storage on an independent backup server; a daily copy to a separate data center.
Minute-level recovery Point-in-time recovery for up to 7 days; a full log of who changed what and when; accidentally deleted records come back one by one.
Integrations

More than 80 integrations included in your plan, at no extra cost

Supplier, payment, PBX, messaging, e-invoice and AI connections are ready in the catalog: enter your provider details and switch the connection on. No waiting for an integration quote.

See all integrations

Choose the right plan for your agency

Five plans, clear monthly pricing, 30-day unconditional refund.

Starter 2.990 ₺/month For small agencies selling hotels or tours 3 users View plan → Standard 6.990 ₺/month For growing agencies selling both hotels and tours 8 users View plan → Professional 13.990 ₺/month For agencies that need a sub-agency network and supplier connections 20 users View plan → Most popular Premium 22.990 ₺/month For multichannel agencies with a call center that sell flights and packages 40 users View plan → Enterprise Get a quote For multi-brand, high-volume operations Unlimited users View plan →
Compare plans

2 months free with annual billing. Setup, data migration and team training are included in every plan.Prices are monthly license fees and exclude VAT.

Frequently asked questions

Is it hard to switch from my current software to TourMAX?
No. We plan the switch for you: we migrate your booking, customer, call and property data and keep your old system's records accessible on a separate archive screen. Your team does not need to re-enter old records. A fresh setup is completed in 24 hours, and a switch from your current software in 48 hours.
Who owns my data, and is it stored in the same system as other agencies?
Your data belongs to you and never sits in the same table as other agencies' data. Every TourMAX customer runs in a dedicated environment with its own database and resources. Data is stored on KVKK-compliant servers in Turkey; you can export it whenever you like, and there is no data lock-in.
How long does setup take, and what is included?
Setup, data migration and team training are included in every plan. The system is installed on your own domain or on a subdomain of your existing website. A fresh setup is completed in 24 hours and a switch from your current software in 48 hours; during the switch, your integrations, users and the products you will put on sale are prepared as well.
Will I pay extra for WhatsApp messages?
TourMAX works with the official Meta WhatsApp Business API. Meta bills message fees directly to you at its own list prices; TourMAX adds no markup and takes no cut. Meta makes 1.000 service messages per WhatsApp number free each month. There is no Meta fee for Instagram and Messenger messages.
Do integrations cost extra?
More than 80 integrations in the catalog are included in your plan; you enter your provider details and switch the connection on. If you need a system that is not in the catalog, our team builds and deploys it; one non-catalog integration per year is free on Professional, and two per year on Premium. Providers' own fees (such as PBX lines, SMS and Meta messages) are paid by the agency.
I am an existing TourMAX customer; will the new plans change my price?
Your current contract remains valid as is until the end of its term. At renewal, we match you to the plan that fits your current usage and offer a transition plan in which you lose none of the features you actively use. Existing customers benefit from founding customer terms.
How does the 30-day unconditional refund work?
Instead of a trial period, we offer an unconditional refund: if you change your mind within 30 days of setup, we refund the license fee you paid, no questions asked, export your data and close your environment.
How does support work?
We provide support by phone, WhatsApp and email, and you get a response to your tickets in 15 minutes on average. Our line stays open in peak season too. The Enterprise plan includes a 24/7 support line, a written SLA and a dedicated project manager.

Have another question? See all questions or get in touch

Latest version 2.21.0 · October 16, 2026 31 releases in 2026, more than 300 improvements: TourMAX is updated almost every week. See the release notes →