Plans and pricing

Travel agency software plans and pricing

Four fixed-price plans and a custom quote for Enterprise. Setup, training and core data migration are included in every plan. You have a 30-day unconditional refund.

30-day unconditional refund Setup and training included No markup on Meta message fees

Starter

A quick start for small agencies selling hotels or tours.

2.990 ₺ / month

29.900 ₺ / year2 months free

Users: 3 · Booking websites: 1
What's included
  • Bookings, customer card and booking vouchers in the customer’s language
  • Booking website, theme gallery, blog and SEO
  • 5 languages and 17 currencies, AI translation
  • Invoicing, e-archive invoices, collections and sales report
  • Memberships, vouchers via WhatsApp, call notes
  • Tour seat layout and departure board
  • KVKK consent log, 1 dashboard per user
Buy now Request a demo

Standard

For growing agencies that sell both hotels and tours.

6.990 ₺ / month

69.900 ₺ / year2 months free

Users: 8 · Booking websites: 1
Everything in Starter, plus
  • Hotels and tours together
  • Current accounts, e-invoicing, bank and cash
  • SMS, bulk WhatsApp messaging and internal messaging
  • Coupons, guest reviews, appointments and reminders
  • Property payment terms and payment list, hotel in-house operations
  • Marketing contact data and demand map
  • 3 dashboards per user
Buy now Request a demo

Professional

For agencies that need a sub-agency network, supplier connections and corporate reporting.

13.990 ₺ / month

139.900 ₺ / year2 months free

Users: 20 · Booking websites: 3
Everything in Standard, plus
  • B2B: 30 partners for the sub-agency portal and property portal (extranet), 2 Partner API connections
  • Supplier connections: Paximum, WTatil, İstya
  • Full finance: reconciliation, tax return center and POS routing
  • Corporate reports, sales pace and forecast, full site analytics
  • Market and nationality pricing
  • Advanced SEO, AI content generation, 3 hotel mini sites
  • Call center and Social Inbox as add-ons
Buy now Request a demo
Most popular

Premium

For multichannel agencies with a call center that sell hotels, flights and transfers.

22.990 ₺ / month

229.900 ₺ / year2 months free

Users: 40 · Booking websites: 5
Everything in Professional, plus
  • Call center and PBX connection included
  • Social Inbox: 3 seats, 3 channels, 10.000 outgoing messages per month
  • Marketing campaigns, automations and İYS (Turkish message consent registry)
  • Flights + transfers + dynamic packages
  • Competitor price comparison: 9 channels, 200 queries per day
  • Unlimited hotel mini sites, human resources module
  • 60 partners and 10 Partner API connections
Buy now Request a demo

Enterprise

For multi-brand, high-volume operations with special requirements.

Get a quotebased on your user count and scope

Unlimited users · unlimited sites
Everything in Premium, plus
  • White label
  • Additional dedicated resources
  • Unlimited social seats, channels and messages; unlimited partners and Partner API
  • 1.000 price comparison queries per day
  • Written SLA and a dedicated project manager
  • 24/7 support line
  • Priority for custom development and integrations
Get a quote Request a demo

Prices are monthly license fees and exclude VAT. The subscription term is 12 months; you can pay monthly or annually. With annual payment, you pay for 10 months and get 2 months free.

30-day unconditional refund

If you change your mind within the first 30 days, we refund your license fee and your monthly add-on fees.

Setup, training and core data migration included

A new setup from scratch is completed within 24 hours of payment confirmation. When switching from other software, you go live within 48 hours of payment confirmation and receipt of your data.

Your data belongs to you

You can export your data at any time.

Fees are clear from the start

There is no connection or setup fee for the catalog integrations included in your plan. We add no markup to Meta message fees.

Compare plans

See the modules and limits of each plan side by side.Choose the plan you want to see in detail. Features marked as add-ons can be added separately to lower plans.

Feature
Starter2.990 ₺ / monthView plan
Standard6.990 ₺ / monthView plan
Professional13.990 ₺ / monthView plan
Most popularPremium22.990 ₺ / monthView plan
EnterpriseCustom quoteView plan
Limits
Number of usersCRM team users only; users at sub-agencies and properties are not counted
3
8
20
40
Unlimited
Booking websites / brandsA booking website on your own domain, in 5 languages
1
1
3
5
Unlimited
Number of dashboardsDashboards each user can create
1
3
3
5
Unlimited
Languages and currenciesTurkish, English, German, French, Russian; 17 currencies
5 languages · 17 currencies
5 languages · 17 currencies
5 languages · 17 currencies
5 languages · 17 currencies
5 languages · 17 currencies
Sales and bookings
Hotel and tour salesBookings, vouchers and property confirmation tracking
Hotels or tours
Hotels + tours
✓
✓
✓
Flight tickets and transfersLive flight search, automatic ticketing, transfer rates
Add-on
Add-on
✓
✓
Dynamic packagesHotel + flight + transfer in one basket
Add-on
✓
✓
Market and nationality pricingSeparate price rows and promotions by market and nationality
Add-on
✓
✓
✓
Competitor price comparisonPrices from 9 channels on your own screen
Add-on
200 queries/day
1.000 queries/day
Properties and tours
Property card, contracts, availability calendar3 price types, child matrix, bulk pricing tool
✓
✓
✓
✓
✓
Property payment terms and kickbacksPayment arrangements agreed with the property
✓
✓
✓
✓
Tour Price & Date, seat layout, departure boardNew tour pricing and allotment screen
✓
✓
✓
✓
✓
Tour revenue, costs and profitability reportProfit per departure
✓
✓
✓
Hotel operationsIn-house list; forecast from Professional upward
In-house
✓
✓
✓
Customers and communication
Customer card, call notes, callback requestsCalls, messages, bookings and payments on the customer card
✓
✓
✓
✓
✓
Appointments and remindersCalendar and automatic reminders
✓
✓
✓
✓
Email and transactional WhatsAppSending vouchers, confirmations and payment links
✓
✓
✓
✓
✓
SMS and bulk messagingSMS providers and bulk sending
✓
✓
✓
✓
Call center and PBXWallboard, call recording playback, missed calls
Add-on
✓
✓
Social InboxWhatsApp, Instagram DMs, Messenger and comments in one inbox. Each WhatsApp number, Instagram account and Facebook account counts as one channel; the message quota counts outgoing messages only.
Add-on
3 seats · 3 channels · 10.000 outgoing messages per month
Unlimited seats, channels and messages
Membership: My account and favoritesMember area on the booking website
✓
✓
✓
✓
✓
Coupons and verified guest reviewsCampaign coupons, reviews from guests who actually stayed
✓
✓
✓
✓
Gift cards and automatic couponsBirthday, anniversary and segment coupons
✓
✓
✓
Marketing
Contact data and demand mapRFM segments, merging contacts from different sources into a single record
✓
✓
✓
✓
Message centerTemplates, block list, channel health
✓
✓
✓
Campaign wizard, automations and İYSControl groups, sending caps, conversion funnel
✓
✓
Consent log and one-click unsubscribeKVKK and İYS (Turkey’s data protection law and message consent registry) record of every consent, by channel
✓
✓
✓
✓
✓
Finance
Collections, POS, e-invoice and e-archive invoiceSingle e-invoice integrator
✓
✓
✓
✓
✓
Current accounts, bank and cash, payment plansCurrent account statements and aging
✓
✓
✓
✓
Reconciliation, property payment calendar, control reportsProperty payments and public holiday sync
Property payment list
✓
✓
✓
Tax return center, POS routing and nettingPeriod summaries for tax returns, POS selection by BIN number
✓
✓
✓
Reports and analytics
Sales reportWith profit, net profit and profitability columns
✓
✓
✓
✓
✓
Corporate analyticsAgent scorecards, sales pace and forecast, customer analytics
Sales analysis
✓
✓
✓
Site analyticsLive visitors, funnels, traffic sources (independent of Google)
Basic
Basic
Full
Full
Full
Booking website and content
Booking website, theme gallery, blog, SEO, GA4 / GTM / PixelA website you manage without writing code
✓
✓
✓
✓
✓
Advanced SEO and AI SEO12-tab SEO manager, bulk AI meta descriptions
✓
✓
✓
AI translationTranslation into 5 languages. Works with the AI provider configured on the AI Content Settings screen.
✓
✓
✓
✓
✓
AI content generationHotel, tour and blog content
✓
✓
✓
Hotel mini sitesMini sites for your properties
3
Unlimited
Unlimited
White labelNo TourMAX logo in the panel or on the site
✓
B2B sales channels
Sub-agency portal, commissions and reconciliationYour sub-agencies sell through the portal
✓
✓
✓
Property portal (extranet)Hotels enter their own prices and allotments
✓
✓
✓
Number of partnersSub-agency companies and properties connected to the property portal are counted together; there is no limit on users within each company
30
60
Unlimited
Partner API live connectionOAuth 2.0, sandbox, webhooks
2
10
Unlimited
Integrations and support
Payment, e-invoice and email connectionsFrom the catalog, with no connection fee
✓
✓
✓
✓
✓
Supplier connectionsPaximum, WTatil, İstya, Greece, ETS
✓
✓
✓
PBX connectionGüven Telekom, NetGSM, Tescom
With add-on
✓
✓
Custom integrations outside the catalogFree band A development allowance with annual billing
1 per year
2 per year
Custom quote
Human resourcesShifts, leave, timesheets, performance
✓
✓
SupportPhone, WhatsApp, email and support ticket, weekdays 09.00-18.00; first response target for critical tickets
2 hours
1 hour
30 min · priority queue
15 min · dedicated representative
15 min · 24/7, written SLA

✓ included · Add-on: can be added separately to lower plans · Price comparison and Social Inbox limits apply per plan · Support times are first response targets for critical tickets and are contractually committed only on the Enterprise plan. For support tickets opened in 2026, the average first response time is 15 minutes.

Grow your plan to fit your needs with add-ons

Add team members, channels or modules without upgrading your plan. Add-ons are billed monthly, and you can add or remove them in any month.

On all plans except Enterprise

Extra user

290 - 490 ₺ per user / month, depending on plan

  • Per user per month: Starter and Standard 490 ₺, Professional 390 ₺, Premium 290 ₺
  • Unlimited users on Professional and Premium: 4.990 ₺ / month
  • Users at sub-agencies and properties are not counted
Professional plan

Call center

3.490 ₺ / month

  • 3 agents, 3 extensions and 3 external lines
  • Wallboard, call recording playback, automatic callback for missed calls
  • The add-on cannot be expanded: from agent 4, extension 4 or external line 4 onward, you move up to the Premium plan

Line and per-minute charges from the PBX provider are paid by the agency.

Professional plan

Social Inbox

2.790 ₺ / month

  • 2 agent seats and 3 channels: 1 WhatsApp number, 1 Instagram account, 1 Facebook account
  • 3.000 outgoing messages per month (incoming messages are not counted)
  • Extra seat 890 ₺, extra WhatsApp number 1.290 ₺, extra Instagram or Facebook account 490 ₺, 5.000 extra outgoing messages 590 ₺ / month. On Professional, these extras are purchased together with this add-on; on Premium, they can be purchased directly.
  • Premium includes 3 seats, 3 channels and 10.000 outgoing messages per month; Enterprise has no limit on seats, channels or messages.

Each WhatsApp number, Instagram account and Facebook account counts as one channel. Meta bills its message fees directly to you; TourMAX takes no intermediary cut. The message quota is separate from these fees.

Standard and Professional

Flights and transfers

2.990 ₺ / month

  • Live flight search, automatic ticketing, transfer rates and bookings
  • Required for dynamic packages
  • Included in Premium and Enterprise
Professional plan only

Dynamic package

1.490 ₺ / month

  • Hotel, flight and transfer in one cart
  • Purchased together with the Flights and transfers add-on. On Professional, the two add-ons total 4.480 ₺ per month; the plan fee is paid separately.
  • Cannot be added to the Standard plan; included in Premium and Enterprise
Standard plan

Market and nationality pricing

990 ₺ / month

  • Separate price lists and promotions by market and nationality
  • For agencies selling inbound and international travel
  • Included from Professional upward
Depends on plan

Other add-ons

990 - 1.990 ₺ / month

  • Extra booking website or brand, on every plan: 1.490 ₺ / month
  • Competitor price comparison, 200 queries per day (Professional): 1.990 ₺ / month
  • Extra price comparison quota, 500 queries per day (Professional and Premium): 1.490 ₺ / month
  • 3 extra Partner API connections (Professional and Premium): 1.490 ₺ / month
  • 10 extra partners, sub-agencies or properties (Professional and Premium): 990 ₺ / month

How do WhatsApp message fees work?

TourMAX works as an official Meta technology provider. Meta bills message fees directly to you at its Turkey list prices; TourMAX adds no markup and takes no cut.

Message typeMeta price for Turkey
Marketing message$0,0109 / message
Utility and authentication messages$0,0009 / message
Service messages (replies within 24 hours after the customer writes)First 1.000 free per number each month, then $0,0009 / message

Example: 5.000 marketing messages a month cost about $55 with Meta. Meta invoices in USD or EUR, so your card must be enabled for international payments. There is no Meta fee for Instagram and Messenger messages. List prices are as of October 1, 2026.

One-time additional services

Setup, team training (2 to 8 online sessions depending on the plan) and core data migration are included in every plan. Customer lists, current account opening balances, hotel and tour definitions and prices are migrated using a template or an export file from your previous software. Optional services:

ServiceFee
Extra training day (new team, new module)5.000 ₺
Hotel mini site design12.000 ₺
Custom booking website design for your brand25.000 ₺
Migration of historical booking and transaction records (on Starter and Standard; included on Professional, Premium and Enterprise)10.000 ₺
Integration outside the catalog, band A / B / C10.000 / 20.000 / 30.000 ₺

Fees exclude VAT and are charged once. The integration band depends on scope: A is a one-way connection, B is two-way price and allotment sync or mapping, C is a custom protocol. With annual billing, one band A non-catalog integration per year is free on Professional, and two per year on Premium.

Decision guide

Find your plan in four questions

We recommend the plan and add-on combination with the lowest monthly total that meets your needs, and show the higher plan with everything included as an alternative. To factor in international sales as well, use the five-question plan selector.

1 / 4

How many people will work in the panel?

Include sales, operations, accounting and managers; exclude sub-agency and hotel users.

Pricing and payment questions

How are plan prices determined?
The Starter, Standard, Professional and Premium plans have a fixed monthly license fee: Starter 2.990 ₺, Standard 6.990 ₺, Professional 13.990 ₺, Premium 22.990 ₺. Plans are tiered by number of users, number of booking websites and modules enabled. For Enterprise, we prepare a custom quote based on your scope. Prices exclude VAT.
Can I pay monthly or annually?
Both are possible. The subscription term is 12 months; you can pay monthly or annually. With annual payment, you pay for 10 months and get 2 months free. You can pay by credit card (virtual POS) or bank transfer, and an e-invoice is issued for each billing period.
How long is the contract, and what happens if I leave?
The subscription term is 12 months and renews at the end of the term; you can pay monthly or annually. When you leave, you can export your data; there is no data lock-in. If you change your mind within the first 30 days after the service goes live, we refund your license fee and monthly add-on fees.
How does the 30-day unconditional refund work?
Instead of a trial period, we offer a 30-day unconditional refund. You can change your mind without giving a reason within 30 days after the service goes live. We refund the license and monthly add-on fees you paid (with annual payment, the full annual fee), export your data and close your environment. One-time paid services already delivered (custom-branded site design, hotel mini site design, non-catalog integration development, paid data migration) and third-party fees (Meta message fees, SMS credits, PBX line and minute charges, domain and supplier fees) are not covered by the refund.
How are extra users charged?
Each user above the plan limit is charged monthly: 490 ₺ on Starter and Standard, 390 ₺ on Professional and 290 ₺ on Premium. On Professional and Premium, you can add the unlimited users add-on for 4.990 ₺ per month. Users at sub-agencies and properties are not included in this count; these companies count as partners (30 on Professional, 60 on Premium).
Do integrations cost extra?
There is no connection or setup fee for the catalog integrations included in your plan. Payment, e-invoice and email connections are available on every plan; SMS and bulk messaging are available from Standard upward; supplier XML connections and the PBX are available from Professional upward (the PBX as an add-on on Professional). If you need a system that is not in the catalog, our team develops and deploys it for a fixed fee of 10.000, 20.000 or 30.000 ₺, depending on scope. With annual billing, one band A non-catalog integration per year is free on Professional, and two per year on Premium. Providers’ own usage fees (such as PBX lines, SMS, Meta messages and AI usage) are paid separately.
Will I pay extra for WhatsApp messages?
TourMAX works with the official Meta WhatsApp Business API. Meta bills message fees directly to you at its own list prices; TourMAX adds no markup. For service messages you send within 24 hours after your customer writes, the first 1.000 per number each month are free; after that, Meta’s list prices apply. There is no Meta fee for Instagram and Messenger messages. Meta message fees are separate from the Social Inbox’s monthly TourMAX message quota, which varies by plan.
Do setup, data migration and training cost extra?
Setup, team training and core data migration are included in every plan. Customer lists, current account opening balances, hotel and tour definitions and prices are migrated using a template or an export file from your previous software. Migration of historical booking and transaction records is included on Professional, Premium and Enterprise; on Starter and Standard it is a one-time fee of 10.000 ₺. A new setup from scratch is completed within 24 hours of payment confirmation. When switching from other software, you go live within 48 hours of payment confirmation and receipt of your data. Additional training days and custom design services are priced separately.
Can I upgrade my plan later?
Yes. Upgrades take effect immediately; your data and settings stay as they are, and only the difference is billed for the period. User, seat and channel add-ons are billed monthly, and you can add or remove them in any month.
I am an existing TourMAX customer; will the new plans change my price?
Your current contract remains valid as is until the end of its term. At renewal, we match you to the plan that fits your current usage and offer a transition plan that keeps the features you actively use.

Shall we choose your plan together? Request a demo or request a callback.