Build campaigns from your customer data and measure how they turn into bookings

On the Data Preparation Workshop screen, contacts from 5 sources are merged into a single record by phone number. For each contact, a quality score and one of 9 behavioral segments (RFM), based on last purchase date, purchase frequency and spend, are calculated automatically.

A heat map built from price searches on the booking website, showing which property is searched for which check-in date. The unavailable result rate and the lowest price appear side by side.

Templates in 5 languages for SMS, WhatsApp, email and social channels; variable dictionary, live preview and version history. WhatsApp templates are submitted for Meta approval from the panel.

Choose the channel, template, image and brand. The audience is built from ready-made tiers or with more than 12 criteria, and then the sending rules are set.

Part of the audience is set aside as a control group that receives no message, and the campaign’s impact is compared against this group. With a daily cap, per-minute sending batches, test sends and test numbers, the campaign starts in a controlled way.

Sent, delivered, read, clicked, member login, coupon and booking steps are reported separately, and the unsubscribe rate is tracked.

A personal coupon is assigned to members who open the campaign link. Customers can sign up and log in from the link with one click.

İYS account and brand mapping, transfer status and retries. Every communication consent is stored with an evidence record per channel and brand, and customers can unsubscribe with one click.