Marketing module New

From your customer data to campaigns, from campaigns to bookings

Contact data unified around phone numbers, behavior-based segments and a campaign wizard in one module. Every step from send to booking is counted in the funnel report; consents are kept in an evidence log in line with Turkish KVKK and İYS rules.

9 behavioral segments Control group and conversion funnel İYS and consent evidence log
Campaign wizardReal screens · demo dataCampaign wizard
What is included?

Highlights of the Marketing module

01Data preparation workshop

Contacts from five sources are merged by phone number; a quality score and nine behavioral segments (RFM) are calculated automatically.

02Demand map

A heat map of properties and check-in dates based on price searches on the booking website; the unavailable rate and the lowest price side by side.

03Multichannel templates

Templates in five languages for SMS, WhatsApp, email and social channels; variable dictionary, live preview and versioning. WhatsApp templates are submitted for Meta approval from the panel.

04Campaign wizard

Choose the channel, template, image and brand; build a custom audience from ready-made tiers or more than 12 criteria; sending rules are applied.

05Control group and caps

With a holdout group, daily cap, per-minute batches, test sends and test numbers, the campaign goes out in a controlled way.

06Conversion funnel

Sent, delivered, read, clicked, member login, coupon and booking steps are reported stage by stage; the drop-off rate is tracked.

07Coupons and one-click login

A personal coupon for members who open the link; one-click sign-up and login from the campaign link.

08İYS and consent evidence log

İYS account and brand mapping, sync status and retries. Every consent is stored per channel in a brand-stamped evidence log; a one-click unsubscribe page.

Daily use

How does it work in three steps?

The audience is built

Segments and the demand map show what to offer to which customer.

The campaign goes out

The channel, template and rules are chosen in the wizard; a control group is set aside.

Results are measured

The funnel report shows conversion from send to booking.

Demand heat map
Demand heat map: which property is searched for on which day
Conversion funnel
Conversion funnel: sent, delivered, read, clicked, logged in, coupon, booking
Which plan?

Marketing by plan

StarterNot in this plan
StandardContact data and demand map
Professional+ Message center
PremiumFull: campaigns, İYS
EnterpriseFull

Items marked as add-ons can be added separately to lower plans. See the comparison of all plans and add-on prices on the pricing page.

Integrations this module uses

Frequently asked questions about Marketing

Is there a risk of sending without consent?
The block list is fed from 11 sources, marketing templates cannot be sent manually, and every send is matched against the consent evidence log. The İYS sync is monitored from the panel.
How do I know whether a campaign worked?
A control group is set aside; the funnel report compares bookings between the groups that did and did not receive the campaign.
Which plan includes it?
Contact data and the demand map are available from the Standard plan, the message center from the Professional plan, and the campaign wizard and İYS from the Premium plan upward.